In all the furious reaction to England's failure not just to get the 2018 World Cup but be humilitated by receiving only one vote apart from our own, the true reason for the debacle has been missed.
This country is absolutely loathed. You can see that in the way we are treated at the Eurovision Song Contest and now we have had our noses rubbed in it by Fifa.
We can come up with explanations for that - our image of drunken yobbery, our arrogance in dealing with other countries, our clinging to a feeling of superiority and our involvement in the Iraq invasion - but none of it touches the depth of antagonism. Surely we don't deserve it.
America is scorned as "the great satan" by Islamic fanatics and sneered at by Pilgerists. There are parts of the French, the Germans, the Japanese which aren't generally liked.
But it is England - not Scotland, Wales or Northern Ireland - which is viewed with the most contempt.
Our people are not on the whole particularly ignorant - certainly no more ignorant than 60 per cent of Americans. We are not corrupt compared with the Italians or Belgians. We provide a haven for refugees and a home for large numbers of immigrants. We play our part in most international organisations.
Much of our media may be pretty terrible but taken all in all it is as good as anywhere else's.
So what is it about us? And, more importantly, what are the implications for our future?